"Picture me.
Standing in the middle of the London, looking up at glass towers full of people on back-to-back calls, eating lunch at their desks, rushing from one meeting to the next.
You know two things about them straight away: they’ve got money, but they don’t have time. Every floor, every office, was packed with cash-rich, time-poor potential clients who hated wasting their lunch break walking to a barbershop, waiting in a queue, then rushing back to the office.
It was this thought process which lead to the development of The Purcy Chair.
Think about the millions of people who would love to get a cut in a quiet slice of their day, right where they already are – no travel, no waiting room, no lost hour. With your Purcy Chair, you’re not just cutting hair, you’re changing the setting. You’re bringing the shop to them, without compromising on standards, comfort, or the feel of a “real” appointment.
Now layer in what’s happening inside those companies. A lot of employers are fighting to attract and keep talent, and they’re doing it with wellness perks: paid or subsidised massages, meditation sessions, nail appointments, yoga classes – and yes, haircuts too.
If you can position yourself as part of that wellness offer, suddenly you’re not just a barber; you’re a benefit.
This is where strategy becomes very practical:
Look for companies near you that already offer wellness or employee benefits schemes. Bigger firms are a great starting point: more staff, bigger budgets, and HR teams actively looking for ways to support employees. Approach them with a simple, professional pitch: you provide hassle-free, on-site haircuts, with your own portable chair and full clean-up. They get happier staff and a perk that feels genuinely useful.
And don’t limit yourself to offices. If you drive past a busy car dealership or service centre, that’s a building full of staff and customers waiting around. Walk in, introduce yourself, show them the Purcy Chair and explain how you could quietly set up in a corner, look after their team (or even their customers), and leave the place spotless afterwards. All you need at first is a bit of curiosity from them – enough to start a follow-up conversation.
Over time, this is how you shift your career: from waiting for people to come to your chair, to deciding where your chair goes and on what terms you work."
Aaron, Founder | Purcy Chair
